project definition
Redesign project website of: www.nandos.com.my
The purpose of redesigning is to improve the aesthetic and practicality of the website. Research will be done based on the behaviour and need of the target audience when browsing the website. The scope of the redesign is to increase the usage by user and the information they need making Nando's a place for everyone to share good food and their stories of the day. Nandos live according to a set of values which are core to everything they do. They are pride, passion, courage, integrity and family. Helping deliver a truly great Nando’s experience.
CLIENT'S ANALYSIS
company background
Nando's is a restaurant chain originating from South Africa with a Portuguese theme. Founded in 1987, Nando's operates in 26 countries and on five continents. Nando's specializes in chicken dishes with either lemon and herb, mango and lime, medium, hot or extra hot peri-peri marinades. Nando's in Malaysia offers halal. One will discover how special it is to be part of the Nando's family. Discovering the traditional hospitality, warmth and fun.
current site's analysis goals
- more consistency in the font size and similarity and color
- scrollbar navigation is confusing as it blends in real well with the design
- building a community among customers to ensure their trust and to gain confidence
- always keep promotion updated
- overall to give an identity to Nando's Malaysia
- more friendly user yet less Flash, for faster loading speed
- simpler with interesting content
short and long term goals
Short term goals, updates on more promotion with print-out discount vouchers.
Long term goals is to make sure the return of the user and customers and their support to the company. Having new add-on recipes to ensure the re-visit of user and as a guide for home-makers. Promising to give the excellent quality and flavour.
vision and aim
The aims are genuine but don’t take ourselves too seriously and our fun approach to life means when you visit Nando’s you can fully relax without airs and graces. This attitude is not just reflected in Nando's restaurants but always looking to share values throughout the communities.
why Nando's
- Nandos is a restaurant - not a fast food outlet
- Nandos is by far healthier than other outlets
- Nandos is tastier than other outlets
- Nandos is more fun
- Nandos has more chicken-based varieties than others
- Nandos actually cooks their food. No fast warm-ups
